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Pineapple
  • Home
  • About
  • Services
  • Appointments
  • Business Writing E-Course
  • Contact

About Pineapple Strategies, LLC

Dr. Elizabeth Goins, Founder + Principal

As a teacher, coach, consultant, trainer, and strategist, Elizabeth has devoted her career to communication. She works with executive clients all over the world and specializes in technical industries and business storytelling.

​In graduate school, Elizabeth researched how narratives help us communicate about complex technologies. After graduating with a Ph.D. in Communication Studies from The University of Texas at Austin, she founded Pineapple Strategies, LLC and became a lecturer at the McCombs School of Business and Concordia University Texas. 


Now, Elizabeth's got 4000+ hours of communication coaching, 10 years of university teaching, and 400+ trainings under her belt. In addition to running Pineapple, she frequently collaborates with other well-known consulting and training firms, including Duarte, BetterUp, Udemy for Business, and The Creative Executive.

Before life as a researcher and entrepreneur, Elizabeth worked on K Street in Washington, D.C. public affairs. She earned her masters degree in strategic communication from George Mason University and BA in communication and English from Wake Forest University. She moved to Austin, Texas in 2008. 


When she's not obsessing about communication, Elizabeth loves Pilates, family time, cooking, reading novels (preferably at the beach) and enjoying lively discussions (preferably with a delicious Syrah) about business, politics, and culture. ​​

OUR PHILOSOPHY

The Pineapple Way

The pineapple is a symbol of Southern Hospitality and that's what you'll experience when you work with us, We want you to feel right at home. With friendly and honest communication, we create a warm, welcoming space to help you grow to your full potential. 

Our Commitment to Clients

Whether you're a CEO or an intern, we believe you can improve your communication skills. Empowering, right? We hold ourselves and our clients to a high standard, and we're committed to helping you achieve the maximum ROI from investing in our work together.

Want to up-level your communication skills?

Find out more

Where Our Clients Work


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